The Google Posts Strategy That Drives Actual Clicks
Weekly post, event type
Weekly event posts (even if just 'open this weekend for consultations') keep your profile fresh. Event posts outperform regular updates.
Include photos
Posts with photos get 2-3x more views. Not stock — real photos of your location, products, or staff.
Clear CTA every post
'Book now', 'Get directions', 'Call'. Button-level CTA matters. 'Learn more' is a dead link.