The 6-Touch ABM Sequence That Actually Converts

Kumakshi Verma 3 min readJuly 16, 2024

Touches 1-2: LinkedIn ads

Warm up the account with 2 weeks of LinkedIn ads. Brand-level creative. Get the account aware, not converted.

SDR sends personalized, specific outreach referencing the content they've been served.

Executive-sent email with a piece of thought leadership. Higher response rate from C-level inbox than SDR inbox.

Despite the library of content most orgs build, reps use three things. Build these first.

MQL became meaningless. Here's the replacement metric we use and why sales stopped complaining.

A shift in how we prioritize — accounts over leads — and what changed in pipeline performance.

Our team ships b2b growth programs every week. Book a free consult — we'll tell you what would move the needle for your brand.