Social Proof Placement: Where It Actually Converts

Kavya Mehra 3 min readJune 3, 2024

Near the decision point

A testimonial 200px above the CTA outperforms one in a dedicated testimonials section. Proof works when the prospect is deciding.

A specific quote with a name, company, and role outperforms 'average 4.7/5 stars'. Individuality lends credibility.

One prominent logo strip is great. Three competing logo strips on one page create noise. Logos are social proof; more isn't better.

Before any A/B test, we run qualitative research. Here's the four-tool stack that generates experimentable hypotheses.

Most CRO programs start with tests. Ours starts with research. Here's the 2-week research sprint we run first.

How to know when a test has run long enough — without falling into common statistical traps.

Our team ships cro programs every week. Book a free consult — we'll tell you what would move the needle for your brand.