Original data. Transparent methodology.
Good marketing strategy needs better data than press releases and vendor-sponsored reports. Our research program runs original surveys of marketing leaders, publishes the methodology up front, and makes the findings free. When there's no data yet, we say so — no made-up statistics, no borrowed figures presented as our own.
How the research runs
Every report publishes its methodology, sample size, and field dates before findings are shared. Respondents are anonymized; no individual company is identified in aggregate data.
How to participate
Marketing leaders at growth-stage companies can participate in any active survey. Respondents get early access to full datasets. Email info@itsnottechy.com to join the panel.
How to cite findings
Each report includes a citation guide with proper attribution and sample size. Journalists, analysts, and other agencies are welcome to cite — we ask that you link back to the full report page.
Current and planned research
A small number of deeply-researched reports, refreshed annually. Each page below shows the methodology transparently — status moves from "planned" to "fielding" to "published" as work progresses.
Join the research panel
We invite marketing leaders to participate in active surveys — you get early access to full datasets, an honest benchmark against your peers, and optional attribution if you want to be credited. Totally anonymous if you don't.
Need research-backed marketing strategy?
We apply the same rigor to client engagements as we do to our research. Book a discovery call — we'll walk through what a data-driven marketing program looks like for your business.