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Why We Stopped Using Carousels on Marketing Sites

Rishabh Sharma 3 min readJune 14, 2024

What the data shows

Slide 1 gets 80% of clicks. Slides 2+ get 1-2% each. You're essentially making 4 of every 5 visitors see your worst content.

What to use instead

A well-designed grid, a tab component, or a vertical list. All outperform carousels on click-through and time-on-page.

When carousels are OK

Image galleries where the goal is visual browsing, not clicks. Otherwise — don't.

Keep reading — Web Design

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