15 minutes on one dashboard. Not 90 minutes on five dashboards. Focus beats comprehensiveness.
Any metric moving 20%+ in either direction. Investigate it before standup. Share the diagnosis, not the raw data.
If something surprised you, write it down. After 3 months, those surprises teach you the business better than any course would.
Why cohort analysis is the single most important report for DTC — and the specific format we use.
AnalyticsA working reference of citation-ready marketing benchmarks from the most reliable public research — organic traffic share, paid ROAS, email ROI, conversion rates, content effectiveness, and more.
AnalyticsBounce rate was always a flawed metric. Here's why it's time to kill it in reports.
Our team ships analytics programs every week. Book a free consult — we'll tell you what would move the needle for your brand.
