The five-asset kit
One-pager overview, 10-slide pitch deck, comparison matrix, three case studies in one format, and a pricing/scoping guide. Any more and reps stop remembering what's available.
The SME rule
Every asset is built with input from the top-performing rep. If the rep won't use it in a live call, don't build it.
Version control
All assets live in one folder with clear file naming. No 'final_v3_reviewed' filenames. Outdated versions are the enemy of trust.
Refresh cadence
Every 90 days. Post-call, reps flag what's outdated or missing. Marketing acts on the top 3 items. Rinse and repeat.