The Interview-Driven Content Model We Use to Scale Without Ghostwriters

Why this beats ghostwriting

Ghostwriters paraphrase existing content. Interview-driven content surfaces knowledge that isn't published anywhere else. The moat is the interview.

Finding interviewees

Start internal. Your company's senior people have decades of pattern-matching that's never been written down. That's your first 20 pieces of differentiated content.

The interview format

45 minutes, Riverside-quality recording, 7 questions prepared. Stay curious — follow interesting threads over the script. The best insights come from the follow-up question.

Editor, not author

The editor's job is to make the interviewee sound smart and readable, not to insert their own voice. Every paragraph should pass a 'would they say this?' test.