The Editorial Calendar Template That Survived 18 Months at Our Agency

Kavya Mehra 3 min readJune 9, 2024

The five columns

Topic, target keyword, author, due date, status. Nothing more. More columns = calendar chaos.

15 minutes every Monday. Review what shipped, assign what's due, flag what's stuck. No status updates; just decisions.

Always have 2 weeks of content approved and scheduled. Buffer absorbs emergencies; zero-buffer creates panic posts.

A case study in gated content that actually worked — why it converted and what we'd replicate.

The tradeoff between two content styles and when to invest in each.

If your content briefs are shorter than your drafts, you're not briefing. Here's the bar we hold ourselves to.

Our team ships content marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.