The Content Distribution Mistake 90% of Marketers Make

The 40/40/20 rule

40% of time creating, 40% distributing, 20% measuring. Most teams do 80/15/5 and wonder why content doesn't work.

Tactics that compound

Internal linking, newsletter promotion, social breakdowns, sales enablement, community posts. Each piece of content lives 10x longer with distribution.

The relaunch cycle

Relaunch evergreen content every 6-12 months. New intro, updated data, fresh social push. It's cheaper than new content and often performs better.