Looker Studio: The Dashboard Template We Clone for Every Client

The five tabs

Executive summary (one view), Acquisition (by source and channel), Engagement (content and product), Conversion (funnel and CRO), Revenue (attribution and cohorts).

The executive summary rule

Every dashboard opens with a view an executive can understand in 90 seconds. Traffic, leads, revenue, and change vs. prior period. Everything else is drill-down.

Filters up top

Date range, channel, device. These three filters serve 80% of executive questions. Avoid 20 filters that nobody uses.

Weekly automation

Dashboard snapshot emailed every Monday at 8am. Forces a discipline of 'what changed last week' before Monday standup.