Google Ads Account Structure for 2026

Fewer, stronger campaigns

1 search campaign per theme, PMax for ecom, 1 video campaign for YouTube. Stop building 30-campaign accounts.

Broad match is usable now with tROAS or tCPA. Use conversion API and first-party data as the signal.

Always run a brand-term search campaign, even if you outrank competitors organically. It's cheap insurance against competitor encroachment.

Our CAPI implementation for Meta that reclaimed 30%+ of lost iOS attribution.

LinkedIn is the most expensive B2B channel for a reason. Get the structure right and it pays back faster than anything else.

Why unpaced budgets waste 20%+ of spend and the simple pacing rules we enforce.

Our team ships paid marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.