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Ghostwriting for Founders: The 20-Minute-a-Week Model

Riyan Kapoor 3 min readJune 19, 2024

The trap to avoid

Don't send a draft for founder review by email. They'll take a week to respond and rewrite 40% of it. You've just wasted everyone's time.

The weekly async

20-minute weekly Loom where the founder reacts to next week's hooks as a batch. Thumb-up, thumb-down, or rewrite. Decisions happen in minutes, not days.

Voice doc maintenance

After each Loom, the ghostwriter updates a running voice doc with new phrases, do-not-say words, and any POV shifts. The doc is the muscle memory of the engagement.

Measuring whether it's working

DM volume, inbound meeting requests, and 'saw your post about X' references in sales calls. If the ghostwriting is working, the pipeline starts mentioning it.

#Content Marketing

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