Ghostwriting for Execs Who Don't Have Time to Be Ghostwritten

Kavya Mehra 3 min readJune 17, 2024

Voice memos over calls

Exec voice-records 5-minute rants on 3 topics weekly. Writer transcribes, drafts. Five minutes of exec time = 3 posts.

Send drafts in a shared doc. Exec reacts: 👍 ships, 👎 kills, 💬 revise. No email threads, no meetings.

Once a quarter: 30-minute call where exec reads their posts aloud. Corrects voice drift. Document the corrections.

A case study in gated content that actually worked — why it converted and what we'd replicate.

The tradeoff between two content styles and when to invest in each.

If your content briefs are shorter than your drafts, you're not briefing. Here's the bar we hold ourselves to.

Our team ships content marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.