Use Google's standard values: cpc, email, social, organic. Don't invent. Reporting relies on consistency.
Format: [platform]-[objective]-[audience]-[creative]-[date]. 'meta-aware-lookalike-video-2026q2'. No spaces, no caps, no punctuation.
Single doc. Every launched campaign gets UTMs reviewed. Standards decay the instant you stop enforcing.
Why cohort analysis is the single most important report for DTC — and the specific format we use.
AnalyticsA working reference of citation-ready marketing benchmarks from the most reliable public research — organic traffic share, paid ROAS, email ROI, conversion rates, content effectiveness, and more.
AnalyticsBounce rate was always a flawed metric. Here's why it's time to kill it in reports.
Our team ships analytics programs every week. Book a free consult — we'll tell you what would move the needle for your brand.
