The Two-Hour Weekly Writing Habit That Actually Ships

Riyan Kapoor 3 min readJune 7, 2024

Same time, same place

Protect one 2-hour block weekly. Calendar it as a meeting with yourself. Defend it like you would a client meeting.

First 20 minutes: outline. Next 60: draft. Last 20: edit. No writing during outline; no outlining during draft.

End the session with publishing. Drafts that sit never ship. Rough and shipped beats polished and unshipped.

A case study in gated content that actually worked — why it converted and what we'd replicate.

The tradeoff between two content styles and when to invest in each.

If your content briefs are shorter than your drafts, you're not briefing. Here's the bar we hold ourselves to.

Our team ships content marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.